Under the theme “LENA. Closer than ever,” we will spend 2 days together fully focused on customer centricity. The Summit delivers hands-on expertise and powerful insights for everyone passionate about CX. Meet like-minded professionals in person or join the livestream – either way, you will walk away with actionable insights to drive your business success.
Lena
The BSI Customer Summit 2026
When, where, and how THE SUMMIT will take place
Save the Date
We scaled up the Customer Summit for “LENA.” Join us this year for the first time at the Hyatt Regency Zurich Airport The Circle. You can look forward to ample room for inspiration, great opportunities to connect, and a rich, full program.
When?
November 24 and 25, 2026
A little later than usual, but with the same high-impact insights you have come to expect: The 2026 BSI Customer Summit 2026 will take place on November 24 and 25. Register now!
Where?
Hyatt Regency Zurich Airport The Circle
The Hyatt Regency Zurich Airport The Circle is located just a few steps away from the airport terminals. You can also reach the venue comfortably and easily by train or tram.
How?
On-site or online
On-site spots are limited. Secure your spot in Zurich now or conveniently tune in to the BSI Customer Summit via livestream.
© Flughafen Zürich AG
Program & Lineup
LENA. Closer than ever
Under the banner of “LENA. Closer than ever," the 2026 Customer Summit 2026 reveals how humans and AI can accomplish more together. Learn how to take customer proximity to the next level with AI Agents, extract more value from your data, automate routine tasks, and safeguard data sovereignty.
Fynn Monshausen has been driving digital transformation in the insurance industry for over ten years. As a division head at BarmeniaGothaer, he develops innovative sales models with a consistent focus on user experience.
Stefan Bieri is a digital transformation expert with an Executive MBA and more than 15 years of experience. At Schweizerische Post (Swiss Post), he has led large-scale projects such as the cloud migration of the 30-year-old BSI application and chairs expert committees. An AI enthusiast at heart, he connects the dots between CRM, agility, and AI with genuine passion.
Dieter Lehmeyer has been working in customer service at M-net since 1999. His focus is on customer-centric service strategies, enhancing self-service capabilities, and 24/7 availability. He considers himself a driving force behind high customer satisfaction and solutions with a high first-call resolution rate.
Markus Brunold started his professional career as a software engineer and assumed responsibility for complex national and international customer projects at an early stage. He has been BSI Software’s CEO since 2014. What drives his work is one guiding question: how companies can harness technology with full data sovereignty to build customer relationships that last.
Dr. Barbara Studer is a neuroscientist as well as the co-founder and CEO of Hirncoach AG, an award-winning start-up with hybrid programs for mental fitness & health. She is a researcher and lecturer at the University of Bern and is also a bestselling author, speaker, musician, and recognized science communicator.
Olav Lenz is responsible for the development of the BSI Customer Suite. His focus is on bringing people, processes and technologies into harmony – always with the customer at the core. He is driven by finding ways to boost efficiency, apply artificial intelligence in meaningful ways, and create seamless connections. He is especially looking forward to engaging directly at the Customer Summit – to gain fresh impulses and develop new ideas together.
Chris Rusche studied physics and started working at BSI as an intern more than 30 years ago. As one of the earliest team members, he played a key role in shaping BSI’s core values. In 2004, Chris stepped into the company’s top leadership role. After ten rewarding years as CEO, Chris Rusche joined the Board of Directors in 2014. His responsibilities include product development and innovation. He is consistently guided by a deep passion for user-friendly software and genuinely delighted customers,
Your moderator: Verena Kuhr
Once again this year, Verena will guide you through the BSI Customer Summit.
Verena has been working at BSI Software for almost ten years and, in addition to customer projects, she also drives the success of the BSI Academy. There, she creates lasting and inspiring learning experiences for BSI employees, customers, and partners alike.
KEY MOMENTS FROM 2025
Treat yourself to last year’s highlight reel
Two days in two minutes: The highlights of last year’s BSI Customer Summit – crisp, inspiring, and straight to the point.
The BSI Customer Summit 2025 in numbers
50 +
Speakers
1000 +
Participants
700
Minutes of pure inspiration