Stefan Bieri from die Schweizerische Post showcases the Research Agent: all key customer information from internal and external sources, consolidated at a glance. As a result, the sales team spends less time researching before a customer meeting and more time with the customer.
Tuesday, November 24, 2026
Moderator Verena Kuhr opens the Customer Summit 2026! For 30 years, everything at BSI has revolved around one person: Lena, your customer. You’ll discover how, with every innovation, we create sustainable added value for her—and therefore also for you—and why genuine customer proximity matters more than ever today. An inspiring kickoff for two days packed with ideas, practical knowledge, and encounters.
Olav and Chris demonstrate what happens when your client’s AI assistant becomes the counterpart: first anonymous, then personal, finally autonomous. With Agent Relationship Management you nurture this relationship as carefully as you do with Lena herself. The live demo shows how human and AI play together perfectly for this: Bob, the AI agent, automates in the background, Andrea, the administrator, directs the co‑creation, and Vicky, the customer‑service representative, steps into the spotlight in co‑working exactly when proximity makes the difference. This creates both efficiency and growth, and you are closer to Lena than ever before.
Human and AI turn Lena's question into a new use case. Faster to market, with less effort.
"I'm working part‑time, how do I adjust my retirement planning?" The AI agent still has no answer to this question from customer Lena. Christoph and Lena build it live on stage: they discuss the solution, the companion listens and creates in the Use Case Builder the new AI agent along with reporting that shows the added value, largely on its own. You experience how co‑creation shortens time‑to‑market, reduces effort, and makes the benefit measurable from the start. In addition, there are honest answers to the critical questions: What does it cost and how do we handle AI errors?
The voice agent takes care of Lena, around the clock and without any waiting time. Your team has time for what truly matters: relationships.
Lena calls and receives immediate help: the voice agent authenticates her, captures her request, and resolves it on the spot. If a human is needed, it connects her with exactly the Vicky who has the right skills. Marcel and Udo demonstrate how voice agents and contact‑center telephony work natively within the BSI Customer Suite: with skill‑based real‑time routing, real‑time impulses, and automatic call summarization. You experience how voice agents solve issues independently and seamlessly hand them over to your team, how your contact center shortens wait times, monitors the utilization of every queue, and frees your team’s back for what really counts: nurturing relationships, with AI by your side.
AI handles the routine, Vicky makes the difference. React faster, stay personal.
Lena describes her request in the chat, follows up with the documents via email, and everything proceeds automatically. Nicolas and Daniel demonstrate how the input processing runs in the dark and how Vicky, in co‑working with the Companion Chat, takes care of the rest: with request summarization, document preview, and texts that the Companion drafts for her. You experience how your team becomes faster while still staying personal, even with millions of customers. But what does personal mean when the counterpart is no longer a person at all? With Agent Relationship Management you make the relationship between Lena and her AI assistant visible and use it for offers that arrive at exactly the right moment.
How does financial consulting look when advisors no longer have to gather information from various applications themselves? MLP is developing with the Advisor Workplace 2030 a target vision in which personal consulting is at the center and AI provides targeted support. A central role is played by a multi‑agent system that intelligently integrates information, systems, and specialized capabilities. Together with BSI, MLP is testing this approach in a concrete PoC for appointment preparation. The presentation shows the path from the professional target vision through technical orchestration to practical application and provides insights into the initial findings on the way to the Advisor Workplace 2030.
1.43 million travelers per day, almost 3.9 million half‑fare and general subscriptions, and more than 20 000 construction sites in the year 2025: each journey, each subscription, and every timetable change is a potential occasion for customer communication.
The Swiss Federal Railways (SBB) operate Customer Experience at a scale where every platform decision must be spot‑on. Therefore, SBB, BSI and BearingPoint first validated the functional and technical suitability of the platform in a joint proof of concept. This created the basis for replacing the existing marketing platform by the end of 2028.
The presentation shows how scalability and implementation were considered from the start. It also shows what makes the collaboration between the business side, IT, software vendor and implementation partner successful, providing a blueprint for anyone planning a large‑scale platform change.
Migros Bank has consistently automated its event management together with gateB – achieving impressive results: thanks to a strategic focus on more and more relevant customer events, the number of events could be significantly increased and a large number of participants inspired. The success is also reflected in an exceptionally high Net Promoter Score that sets standards in the retail‑banking sector. Through an automated process it became possible to deliberately free up resources and place greater emphasis on creating a consistent, customer‑centric experience. In the presentation we will show how a seamless, automated event process lifts both efficiency and customer satisfaction to a new level – including exciting insights into challenges and valuable learnings. The audience will receive practical impulses for their own event‑management practice.
AI agents relieve teams, advise customers, and make decisions. At the same time, they raise questions: Who bears responsibility? How fair and transparent does an agent act? Michèle Westhues (Swisscom) and Christoph Bräunlich (BSI Software) present two approaches: Swisscom’s risk‑based approach and BSI Software’s opportunity‑based one. This makes agent governance and ethics tangible in practice.
Concordia, together with msg, demonstrates how sales automation quickly creates measurable added value. Based on the BSI Customer Suite, a digital broker campaign was implemented that simplifies existing processes and enables contract adjustments efficiently. Brokers access their portfolios directly with their existing login credentials and manage new rates, deductibles, and inclusions digitally – including automated document generation. Learn how Concordia and msg achieve a pragmatic entry into modern intermediary processes, delivering fast ROI, improved data quality, and measurable sales success.
Strategy, data sovereignty, AI agents, orchestration: What truly drives the boardrooms? Executives from banking, insurance, retail, and energy & utilities discuss together with Forrester how companies can deliberately deploy AI, stay sovereign, and set the right course.
On the panel:
Christian Wendrock-Prechtl
Head of Digital & Operations, EnBW
Johannes Rath
Board Member for Customer, Service and Transformation, SIGNAL IDUNA
Jozef Bala
CEO, Athora
Leslie Joseph
VP & Principal Analyst, Forrester
Moderation: Johannes Diebig, CSO, BSI Software
Zwei Masterclass-Teilnehmende, zwei spannende Use Cases, ein Publikum: dich! Alain Kramer von der PostFinance und André-Nam Berger vom Bankhaus Metzler präsentieren im Pitch-Format, was sie mit der BSI Customer Suite rein konfigurativ entwickelt haben – Low- und No-Code par excellence. Jetzt bist du gefragt: Welcher Use Case überzeugt am meisten? Welcher Pitch begeistert? Gemeinsam küren wir den Gewinner-Case des Customer Summit 2026.
Outstanding customer relationships need that certain something, and good software does too. Chris Rusche calls it fairy dust. He found it in Japan. A personal conclusion with thought‑provoking insights that linger.
Wednesday, November 25, 2026
From risk signal to sales opportunity
Low NPS, high churn score: A risk emerges in the data. But what's behind it, and what can be done about it? We demonstrate live how a sales manager, supported by AI, moves from the first data point to the underlying cause, and how the training agent prepares consultants specifically for the decisive conversation. A seamless story in which analysis, coaching, and sales intertwine. In the end, there is a client who feels recognized again by her bank.
Your voice for the Insurance Roadmap
We love our customers and our active community. In this slot you have the chance to shape the BSI Insurance roadmap. We’ll pitch three strategic topics to you, and you decide. We’ll also present the results from this year’s Be Involved process. We look forward to seeing you!
Your Input, Our Roadmap
Your voice makes a difference. We’ve taken the topics you brought up at this year’s Be Involved Event and built on them. Now we’re showing you where we stand and what has already come of it. We’ll also give you a preview of the next steps in our development, which we’ll take together with you. We look forward to the discussion!
Current use cases from the retail community
Your requirements shape our product. Based on concrete customer examples from the retail community, we show how new features and elements have emerged. Additionally, you receive an overview of the current use cases, including the relevant AI use cases.
Together shaping the community of tomorrow
What drives us are the people behind our community. With this slot we want to revitalize be involved Health and, together with you, develop a clear vision for the future. How shall we connect, inspire, and learn from each other? Let’s shape this future together. We look forward to the exchange and to everything that lies ahead.
In the plenary session, BSI CEO Markus Brunold welcomes everyone: Where are we now, and where are we headed? His perspective on strategy, customer values, AI agents, and Elements gives a clear sense of what’s next and why choosing BSI Software is the right path.
Every customer wants to feel personally seen in their situation. This claim is called Perception of One, and BarmeniaGothaer fulfills it with AI. Fynn Monshausen demonstrates how marketing and sales agents, through the interplay of anonymous website visits, create individualized experiences tailored to customer groups and behavior. The first version is live, and with the BSI Customer Suite it will be expanded step by step and enriched with additional customer knowledge. Discover how AI orchestration makes this hyper‑personalization manageable without great effort and why customers with multiple contracts represent the most attractive growth area: more cross‑selling, higher margins, and greater loyalty.
How can the transition from isolated channels to an orchestrated customer journey be achieved? Raiffeisen Switzerland demonstrates how the foundations for cross‑channel management of customer interactions are being established. The focus is not only on technology and data, but also on organizational questions such as collaboration across departmental boundaries and embedding new ways of working. Participants receive a hands‑on insight into an ongoing transformation process, early findings, and approaches for tackling the technical, organizational, and content challenges of channel orchestration.
Customer selection was a labor‑intensive task yesterday – today it’s a dialogue. At HUK‑COBURG, people and AI already work hand in hand in marketing, creating selections that are generated faster, more precisely, and more easily. This is made possible by a principle that combines control and innovation: Human‑in‑the‑Lead. Learn how it works in concrete terms, what learnings HUK‑COBURG has gathered along the way, and where the journey is heading next.
M-net introduces the BSI AI voice bot on the customer hotline to extend service to 24/7 while supporting agents in handling inquiries or even taking them over completely for the agents. In three implementation phases, the technical foundation is established and the number of use cases is increased.
Only those who can trust their data and have time for it can get closer to Lena. At Swiss Post, up to 60 minutes of research went into each customer appointment, and that with up to 30 appointments per week. That's now over: the Research Agent of Swiss Post and BSI retrieves what’s missing in the CRM. It searches selectively, only for companies and never with personal data. Every piece of information is verified, evaluated, and only then stored with its source. The result from the pilot: 24 % less preparation time. That translates to up to 3.5 extra hours per consultant per week for what really matters, namely the conversation with Lena. On top of that, analytics and marketing gain a new, reliable data source. Stefan Bieri and Christoph Bräunlich will demonstrate live how it works.
A new customer is quoted quickly. For an existing‑customer it looks different: additional rules and validations make seamless processes particularly demanding. That’s why many end‑to‑end quotation systems are primarily focused on new business. SWICA and BSI show that it can be done differently: together we have developed a solution that maps the entire journey for existing customers, from the quote through the application and underwriting to the contract. Since summer 2026 it has been live and is delighting both sales and underwriting equally. In the presentation we will give insight into the solution and share our practical experience.
The Uri Cantonal Bank is entering a new strategic period and wants to move forward boldly. With BSI it is relying on a partnership with clearly defined roles: the UKB brings the market perspective, BSI provides the technology. The goal is the same: competitive advantage through applications that are actually used in the everyday lives of users and customers. To make the project's added value visible quickly, three use cases have been identified that can be realized with minimal effort and great benefit. Thus, the UKB can already report an impressive time‑to‑value of two months after introducing intelligent trigger and collision management as well as newsletters with reinforcement learning.
How does a regional cross‑division company with 130 employees, 25,000 customers and five business units implement a shared CRM? EW Höfe AG reports on the challenges of evaluation, informational unbundling, and process integration. The focus is on experiences from nine months of project work, handling limited resources, and building a future‑proof CRM platform.
After SPAR sold Hervis, the existing IT landscape had to be replaced in a very short time – while the business was still operating. Together with crossnative, Hervis deployed the BSI Customer Suite as a central platform for customer management, loyalty, and communication. The presentation shows how a necessary system migration turned into a future‑proof CRM architecture, what challenges had to be mastered in data migration, integration, and standardization, and why clear priorities were crucial for success. It is a practical report on how, under immense time pressure, the foundation for a cross‑channel 360° customer view can be created.
Since July 1, 2026, health insurers are allowed to specifically inform their insured members about more cost‑effective services, appropriate insurance forms, and prevention—a paradigm shift from payer to active health companion. Learn, using an implementation blueprint, what Article 56a of the KVG means operationally and how BSI channel control and contact regulations pragmatically solve it. In the panel we will discuss how this becomes a customer experience that strengthens trust.
Fewer personal contacts do not mean fewer sales. Whoever understands the service request also knows the moment for the appropriate offer. Lena logs in to e‑banking. Part of her request is handled fully automatically by the Customer Agent, while another part remains deliberately semi‑automated because a human makes the difference there. At the same time, the Sales Agent discerns from the context which offer is currently relevant for the customer and presents it at the right moment. We demonstrate live how service and sales interlock rather than operate side by side.
Lena is up to her neck in water. She files her claim and now needs one thing above all: an insurer that responds quickly. Customer agents accompany her from the claim filing through the settlement to an offer that arrives at the right moment and therefore convinces. We will show live how intelligent customer service at insurers will look in the future and how the path to it already begins today.
From a trending topic to tangible added value
What is driving the energy and utilities sector right now, and how can that become a concrete benefit for you? We show how we capture current developments and translate them into solutions that work in everyday life. Live you will experience how Lena's request is quickly captured by the chat agent and how Bob and Vicky have her back in daily work, allowing her to focus on what matters: Lena.
What happens if, in the future, shopping agents search, compare, and purchase on behalf of customers? The stronger agents shape purchase decisions, the more important the customer relationship becomes. CRM, flawless service, and knowledge of individual customer needs turn into a decisive advantage. Only a well‑developed customer history enables targeting customers with personalized offers and benefits and staying relevant. Through concrete use cases we show how retailers, using the elements of the BSI Customer Suite—from intelligent input management to personalized customer retention and the BSI Customer Agent—can already today expand customer relationships, provide perfect service, and strengthen loyalty. Those who know their customers better today will have more to offer tomorrow in Agentic Commerce.
Experience the latest innovations around health integration: We will show you the new Syrius EIP Connector, which will allow data to flow efficiently via Kafka and BSI EIP from Syrius to BSI in the future and replace existing ETL loads. In addition, we will provide an outlook on the further development of the DKS interface, which will enable existing customer data to be updated in BSI. The session is complemented by the new geographic target group selection, which enables precise customer targeting based on freely definable regions on the map.
What happens in the brain when AI takes over your work? Neuroscientist Dr. Barbara Studer shows how we can reclaim our mental capacity for what really matters: relationships, creativity, and true well-being.
Verena Kuhr looks back on two intensive days filled with keynotes, practical knowledge, and exchange – all under the banner of “LENA. Closer than ever.” Thank you for being there!